Summer Fancy Food Show 2010

I thought it had a lot of energy,excitement and creativity and that you would never expect that in this economy. The foreign-sponsored booths are always a bit over-the top but the cheeses, olives, olive oil, truffles, pates and desserts were amazing . And the lower floor which always sports exciting start-up products, did not disappoint. This show is all about indulgence- and our more serious healthy offerings are mostly appealing to the buyers who know their customer's real needs. I thought that our being back to that marketplace was really gratifying and that the newly-launched products were very well received. The fact that Steel's is true to its gourmet roots and still delivers healthy, reduced sugar products makes us a good fit for the fancy food show. I think our customers in the pacific northwest are going to be happy to see us back there and back in distribution nation-wide.


Noteworthy were some unusual combinations of sweet and savory. Ice cream and gelato flavors using vegetables and herbs - caramel products that are salty, hot peppers added to sweets. American favorites like hamburgers are getting exotic treatments and the gourmet food creators seem to be on that track. One of the winners of the Sofi awards was macaroni and cheese with lobster added!

Great Show!